Exploring Communicative AI: Reflections from a Swedish Newsroom

Agnes Stenbom · Mattias Wiggberg · Tobias Norlund

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Media Studies and Communication Journalism and Media Studies Ethics and Social Impacts of AI

Abstract

This article contributes to the emerging field of research on computational journalism with a practical illustration of an attempt to utilize Machine Learning to generate Search Engine Optimized headlines in a major Swedish newsroom. By using its technical results as a springboard for reflections among internal stakeholders, the experiment serves as a catalyzing innovation revealing deliberations on computational approaches in journalism in general and communicative Artificial Intelligence (AI) in specific. The study concludes with three ideas to support decision makers involved in evaluating potential use cases for communicative AI in journalism.

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2016The future of employment: How susceptible are jobs to computerisation?2006Strategic Human Resources Management: Where Do We Go From Here?2019Artificial intelligence and communication: A Human–Machine Communication research agenda 2018Automation, skills use and training 2019Automating the News 2017Beyond journalism: Theorizing the transformation of journalism 2018Artificial Unintelligence 2014The Robotic Reporter

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