Examining the Constraints on Yachting Tourism Development in China: A Qualitative Study of Stakeholder Perceptions

Abstract

Clarifying the current constraints facing the development of yachting tourism in China is key to ensuring the healthy development of this niche industry. This study uses grounded theory as a theoretical basis to conduct qualitative research and applies semi-structured interview techniques to examine stakeholders’ views on the constraints on the development of yachting tourism in China, from the perspectives of both yachting supply and demand. MAXQDA2020 qualitative analysis software was used to determine the main constraints. The study identified seven of these constraints, including policies and regulations, government behaviors, the social development environment, marketing, infrastructure, expertise and manpower, and culture. Based on these constraints, and the recommendations for improving yachting tourism proposed by the interviewed stakeholders, the study offers seven strategies for the further development of yachting tourism, which have practical significance for this development both in China and abroad.

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