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Why display motion on packaging? The effect of implied motion on consumer behavior · Study

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ArticleWhy display motion on packaging? The effect of implied motion on consumer behavior

Junwei Yu2021

OA

Articlebronze2021

Why display motion on packaging? The effect of implied motion on consumer behavior

Junwei Yu · Olivier Droulers · Sophie Lacoste‐Badie

48 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Packaging Perceptions and Trends Consumer Retail Behavior Studies Consumer Attitudes and Food Labeling

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 48 citations exist upstream.

References

2010Visual fixations and the computation and comparison of value in simple choice 2001Evolutionary psychology: The new science of the mind 1994Price, Product Information, and Purchase Intention: An Empirical Study 1993Food packaging — Principles and practice 2004The Different Roles of Product Appearance in Consumer Choice *2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase 2008Holistic Package Design and Consumer Brand Impressions 1999Visual attention during brand choice: The impact of time pressure and task motivation

Cited by

2023Wine label design proposals: an eye-tracking study to analyze consumers’ visual attention and preferences 2025How to present food images on packaging? The influence of aesthetics design on consumers' perceived healthiness 2024Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments 2024Effects of color-typeface congruence on product evaluation 2024Slow and steady or fast and furious: how movement speed in the digital medium impacts consumers’ risk judgments

Details

Year2021

Typearticle

Published2021-11-25

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations48

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

Identifiers

doi10.1016/j.jretconser.2021.102840

openalex_workW3215922277

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