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The purpose of this study was to find out the significance of unity and unity for the symbol of Balun Village and religious tourism branding. This is because Balun Village is already known as Pancasila Village and requires an icon so that the village can become an identity. It is known that in Balun Village there are three religions embraced by citizens, namely Islam, Christianity, and Hinduism. Not only religious diversity, but Balun Village also has a fairly well-known religious tourism icon, the Mbah Alun Pilgrimage tour, the majority of which is Muslim. Unity is a gathering of many people of different races, religions, races, cultures, and customs who promise or swear to be united. Unity is a group of people who share the same background, ethnicity, culture, customs, or religion that bring the soul together to become one. The results showed that the uniqueness of Balun Village was already enough to attract the attention of local and foreign tourists to come and watch cultural festivals and visit tourist attractions. Therefore the village identity through the design of unity and unity is shown by the symbol of Pancasila as the icon of Balun Village. While religious tourism branding was formed through the inauguration of religious tourism on April 27, 2019 by making a design for the village emblem. With the existence of village icons and religious tourism branding, it is hoped that village culture will be increasingly recognized by the wider community. Keyword: Unity and unity, Village icon, Branding, religious tourism in Balun village
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