Effectivity assessment of interpretive signs for biodiversity conservation

Abstract

Abstract The interpretive sign is to communicate specific educational and/or management learning, behavioral and emotional messages to visitors. Interpretive signs are most commonly used for self-guiding trails, or for wayside exhibits at points of interest. This study aims to assess the effectiveness of interpretation signs on biodiversity at the Dramaga IPB Campus. The research was conducted at the Dramaga IPB Campus, Bogor in January-March 2020. This research was conducted through field observations, literature and document studies, and interviews using a questionnaire to 90 respondents classified into the general public, students, and lecturers. The signs effectiveness assessment is approached based on three components: layout, design, and media content. The results showed that the media for interpretation of the Dramaga Campus of IPB as the center for tropical biodiversity information was considered ineffective. This is because there are only seven criteria out of 14, which are considered effective based on the assessment of field observations and the results of respondents’ assessments. The criteria that are considered effective are not obstructed by other objects, protected from sunlight and rain, using illustrations, appropriate board height, the suitability of themes, and illustrations’ suitability. Eight areas are considered effective, and five areas that are considered ineffective.

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