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TAKING BRAND INITIATIVE
16 references·11 citing·34 second hop
TAKING BRAND INITIATIVE (2009)TAKING BRAND INITIATIVE– The Symbolic Construction of Community (2013)– The Symbolic Construction o…Symbols for Sale (2012)Symbols for SaleStrategic management a stakeholder approach (2010)Strategic management a stakeh…Responding to Organizational Identity Threats: Exploring the Role of Organizational Culture (2006)Responding to Organizational …A Stakeholder Approach to Strategic Management (2005)A Stakeholder Approach to Str…The Dynamics of Organizational Identity (2002)The Dynamics of Organizationa…Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man (2002)Can Consumers Escape the Mark…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Built to last: Successful habits of visionary companies (1996)Built to last: Successful hab…The Dynamics of Organizational Culture (1993)The Dynamics of Organizationa…Organizational culture and leadership (1993)Organizational culture and le…Cultures and Organizations: Software of the Mind. (1993)Cultures and Organizations: S…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION. (1991)KEEPING AN EYE ON THE MIRROR:…Corporate identity: making business strategy visible through design (1991)Corporate identity: making bu…Evolution and Revolution as Organizations Grow (1989)Evolution and Revolution as O…Performative corporate brand identity in industrial markets: The case of German prosthetics manufacturer Ottobock (2020)Performative corporate brand …Meaning of artefacts (2019)Meaning of artefactsCo-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices (2018)Co-creating polyphony or caco…Organizational Culture, Strategy Implementation and Commercial Bank Performance in Zimbabwe (2016)Organizational Culture, Strat…The University Branding Game (2015)The University Branding GameBrand Orientation: A Case Study Approach within the Context of Social Entrepreneurial Businesses (2015)Brand Orientation: A Case Stu…Sustainability in business from a marketing perspective (2014)Sustainability in business fr…Organizational Image, Identification, and Cynical Distance (2012)Organizational Image, Identif…Nation branding and integrated marketing communications: an ASEAN perspective (2010)Nation branding and integrate…Los anunciantes españoles y el nuevo contexto de comunicación: una aproximación cualitativa (2010)Los anunciantes españoles y e…An Autoethnographic Tale of Image-Generation Tactics on Employees (2010)An Autoethnographic Tale of I…The Discovery of Grounded Theory: Strategies for Qualitative Research. 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THE RELATIONSHIP BETWEEN STAKEHOLDER MANAGEMENT MODELS AND FIRM FINANCIAL PERFORMANCE. (1999)Capabilities, cognition, and inertia: evidence from digital imaging (2000)Managing Strategic Contradictions: A Top Management Model for Managing Innovation Streams (2005)A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance (1995)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Conservation of Resources in the Organizational Context: The Reality of Resources and Their Consequences (2017)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation (1991)The Commitment-Trust Theory of Relationship Marketing (1994)
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References

  • 2010Strategic management a stakeholder approach24,023 cited
  • 1993Cultures and Organizations: Software of the Mind.17,690 cited
  • 1993Organizational culture and leadership16,462 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1991KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION.2,929 cited
  • 1989Evolution and Revolution as Organizations Grow2,422 cited
  • 1996Built to last: Successful habits of visionary companies2,307 cited
  • 2013– The Symbolic Construction of Community1,837 cited
  • 2006Responding to Organizational Identity Threats: Exploring the Role of Organizational Culture1,509 cited
  • 2002Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man1,251 cited
  • 2002The Dynamics of Organizational Identity1,075 cited
  • 2012Symbols for Sale1,005 cited
  • 1993The Dynamics of Organizational Culture949 cited
  • 2005A Stakeholder Approach to Strategic Management751 cited
  • 1991

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Corporate identity: making business strategy visible through design
396 cited

Cited by

  • 2010Nation branding and integrated marketing communications: an ASEAN perspective119 cited
  • 2012Organizational Image, Identification, and Cynical Distance47 cited
  • 2020Performative corporate brand identity in industrial markets: The case of German prosthetics manufacturer Ottobock44 cited
  • 2015The University Branding Game41 cited
  • 2018Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices39 cited
  • 2016Organizational Culture, Strategy Implementation and Commercial Bank Performance in Zimbabwe29 cited
  • 2014Sustainability in business from a marketing perspective25 cited
  • 2010Los anunciantes españoles y el nuevo contexto de comunicación: una aproximación cualitativa13 cited
  • 2015Brand Orientation: A Case Study Approach within the Context of Social Entrepreneurial Businesses11 cited
  • 2010An Autoethnographic Tale of Image-Generation Tactics on Employees10 cited
  • 2019Meaning of artefacts2 cited