Construction and Development Strategy of Cross-border E-commerce Ecosystem in Era of Digital Economy

Liu Hong Hong

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E-commerce and Technology Innovations Digital Innovation in Industries Digital Economy and Transformation

Abstract

In era of digital economy, cross-border e-commerce manifests great development potential and is entering stage of cross-border e-commerce ecosystem for sustainable development. This paper constructs basic framework of cross-border e-commerce ecosystem framework based on its elements and ecological relationship from angle of digital economy, points out main problems of developing cross-border e-commerce ecosystem including defective platform, imperfect logistics system, fuzzy supervision and administration of customs process, outdated operating ideas of cross-border e-commerce and unbalanced ecological environment and so on, finally puts forward focusing on platform service, perfecting logistics system, improving customs operation equipment and process, adopting advanced operation idea and optimizing ecological environment, etc., which aim to realize sustainable development of cross-border ecommerce.

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