Get Funded!: A Practical Guide for Scholars Seeking Research Support from Business

Abstract

PART ONE: THE KEY TO IT ALL A Personal Approach PART TWO: AN INTRODUCTION TO THE CORPORATE ENVIRONMENT Why Companies Support University Research Criteria for Selecting a Company The Industrial Research Environment Some Lessons in Corporate Politics PART THREE: STRATEGIES FOR SUCCESS Where to Find Corporate Contacts How to Make a First Contact Company Visits Making the Deal (as Painless as Possible) Are You a Special Case? PART FOUR: PROGRAMMATIC APPROACHES How to Organize University-Industry Programs Effective Research PR An Industry Relations Service for Faculty A Chapter for Administrators PART FIVE: PAST AND FUTURE Ethical and Historical Perspectives Looking Ahead

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