USER PREFERENCES FOR A DEMAND-RESPONSIVE TRANSPORTATION SYSTEM: A CASE STUDY REPORT

Abstract

THIS PAPER DISCUSSES THE MEASUREMENT OF USER PREFERENCES FOR A DEMAND-RESPONSIVE TRANSPORTATION SYSTEM. THE STUDY WAS COMPOSED OF THREE PHASES: SURVEY DESIGN, WHICH INCLUDED THE SELECTION AND GROUPING OF SYSTEM CHARACTERISTICS, THE ADAPTATION OF PSYCHOLOGICAL SCALING TECHNIQUES, AND THE DESIGN OF AN ATTITUDINAL SURVEY; DATA COLLECTION, WHICH INVOLVED THE IMPLEMENTATION OF A HOME INTERVIEW SURVEY IN A SPECIFIC CITY; AND DATA ANALYSIS, WHICH INCLUDED TRADE-OFFS BETWEEN VARIOUS DESIGN CHARACTERISTICS. THE ANALYSIS WAS PERFORMED BOTH ON DATA FOR ALL RESPONDENTS AND ALSO ON DATA FOR PARTICULAR MARKET SUBGROUP STRATIFICATIONS. DATA FROM THE APPLICATION OF THE METHODOLOGY IN A CASE STUDY COMMUNITY ARE PROVIDED, AND INTERPRETATIONS OF THE ANALYSIS ARE DISCUSSED. /AUTHOR/

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