Reverse Engineering Social Media: Software, Culture, and Political Economy in New Media Capitalism

Abstract

Acknowledgments Introduction: Looking Forward and Backward: Heterogeneous Engineering of Social Media Software 1. The Computerized Socialbot Turing Test: Noopower and the Social Media State(s) of Mind 2. The Archive and the Processor: The Internal Hardware Logic of Social Media 3. Architecture and Implementation: Engineering Real (Software) Abstractions in Social Media 4. Standardizing Social Media: Technical Standards, the Interactive Advertising Bureau, and the Rise of Social Media Templates 5. Engineering a Class for Itself: The Case of Wikipedia's Spanish Fork Labor Strike 6. A Manifesto for Socialized Media Notes Bibliography Index

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