Identifying Hollywood's Audiences: Cultural Identity and the Movies

Melvyn Stokes · Richard Maltby

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Cinema and Media Studies Cinema History and Criticism South Asian Cinema and Culture

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Part One 1. Sticks, Hicks and Flaps: Classical Hollywood's generic conception of its Audiences - Richard Maltby 2. Female Audiences of the 1920s and early 1930s - Melvyn Stokes 3. The Science of Pleasure: George Gallup and audience research in Hollywood - Susan Ohmer 4. 'The Lost Audience': 1950s Spectatorship and historical reception studies - Robert Sklar 5. A Powerful Cinema-going Force? Hollywood and Female Audiences since the 1960s - Peter Kramer 6. Home Alone Together: Hollywood and the 'family film' - Robert C. Allen Part Two 7. 'That day did last me all my life': Cinema Memory and enduring fandom - Annette Kuhn 8. 'Desperate to see it': Straight men watching Basic Instinct - Thomas Austin 9. Bleak Futures by Proxy - Martin Barker and Kate Brooks 10. Risky Business: Film violence as an interactive phenomenon - Annette Hill 11. Refusing to Refuse to Look: Female viewers of the horror film - Brigid Cherry

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