Trends and Issues in Tourism and Hospitality Degree Education in Australia - Will the Bubble Burst?

Abstract

The offering of hospitality, and subsequently tourism management, undergraduate degree programs has grown significantly throughout Australia since the first pioneer programs were launched over 30 years ago. This paper reviews the introduction and development of these Australian undergraduate degree programs, identifying the macro-level changes that have occurred in the hospitality and tourism program landscape since their inception. This review questions whether the current level of growth in program offerings is sustainable in the future. It may be that the combination of student demand and market supply forces will necessitate a consolidation of hospitality and tourism programs at the undergraduate level. Alternatively the increasing recognition of the importance of hospitality and tourism in the economic, business, government and education sectors, the predicted growth in inbound tourism, the current domestic labour shortage, as well as the increasing international student cohort may continue to drive the provision of numerous undergraduate offerings in hospitality and tourism.

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