International Trends in Agenda-Setting Research

Abstract

Agenda-setting research, first explored empirically in the United States in 1972 by Maxwell McCombs and Donald Shaw, has crossed the Atlantic and Pacific oceans in recent years to become more international in scope. At the same time, it has also expanded from a concern with the salience of issues to a concern with the salience of the attributes of issues and candidate images that moves it closer to studies of “framing” and “priming” that focus on how things are covered as well as what is covered. This chapter highlights some of these more recent studies, especially those conducted outside the United States.

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