An introduction to rhetorical communication : a western rhetorical perspective

James C. McCroskey

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Rhetoric and Communication Studies Linguistics and Discourse Analysis Communication Studies and Media

Abstract

Preface. I. GETTING STARTED. 1. A Rhetorical Tradition. 2. The Nature of Rhetorical Communication. 3. Stage Fright: A Normal Problem. II. BASIC THEORY. 4. The Nature of the Receiver: Attitude Formation and Change. 5. Ethos: A Dominant Factor in Rhetorical Communication. 6. The Nature of Persuasive Argument. 7. Nonverbal Communication. 8. Diversity and Culture. III. MESSAGE PREPARATION AND PRESENTATION. 9. Message Preparation: Preliminary Considerations. 10. Informative Messages. 11. Message Preparation: Invention. 12. Message Preparation: Disposition. 13. Message Preparation: Style. 14. Introducing and Concluding Messages in Rhetorical Communication. 15. Message Preparation: Oral Delivery. IV. RHETORICAL COMMUNICATION AND SOCIETY. 16. Ethics and Rhetorical Communication. Author Index. Subject Index.

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