Etc. Frequency Processing and Cognition

Abstract

Abstract From childhood, each of us develops our own personal set of theories and beliefs about the world in which we live. Given the impossibility of knowing about every event that can ever take place, we use cognitive short cuts to try to predict and make sense of the world around us. One of the fundamental pieces of information we use to predict future events, and make sense of past events, is ‘frequency’ — how often has such an event happened to us, or how often have we observed a particular event? With such information we will make inferences about the likelihood of its future appearance. We will make judgements, assess risk, or even consumer decisions, on the basis of this information. We also form associations between events that frequently occur together, and even (often incorrectly) attribute causality between one event and the other as a result of their simultaneous appearance. How is it though that we process such information? How does our brain deal with information on frequencies? How does such information influence our behaviour, beliefs, and judgements? This book brings together research on this subject from both cognitive psychology and social psychology.

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