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Pro Logo: Brands as a Factor of Progress
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Pro Logo: Brands as a Factor of Progress (2003)Pro Logo: Brands as a Factor of ProgressCircular-Looking Makes Green-Buying: How Brand Logo Shapes Influence Green Consumption (2020)Circular-Looking Makes Green-…Brand Externalities: A Taxonomy (2020)Brand Externalities: A Taxono…User reactions to search engines logos: investigating brand knowledge of web search engines (2012)User reactions to search engi…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Qualitative Data Analysis (2008)Consumer behavior in the online context (2014)An empirical examination of Web 2.0 technologies and its readiness for business (2015)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The Measurement of Independent and Interdependent Self-Construals (1994)Power, approach, and inhibition. (2003)review on consumer’s attitude & purchase behavioral intention towards green food products (2022)Influence of Utilitarian and Hedonic Attributes on Willingness to Pay Green Product Premiums and Neural Mechanisms in China: An ERP Study (2023)Effects of Brand Visual Identity on Consumer Attitude: A Systematic Literature Review (2024)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Evolving to a New Dominant Logic for Marketing (2003)American Economic Review (2019)
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  • 2020Circular-Looking Makes Green-Buying: How Brand Logo Shapes Influence Green Consumption22 cited
  • 2020Brand Externalities: A Taxonomy13 cited
  • 2012User reactions to search engines logos: investigating brand knowledge of web search engines12 cited

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