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Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
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Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less (2013)Epic Content Marketing: How to Tell a Dif…From Traditional to Digital: Exploring the Online Marketing Transformation of Culinary Micro, Small, and Medium Enterprises (MSMEs) in Karawang Indonesia (2024)From Traditional to Digital: …Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth (2022)Endorsement effectiveness of …TOWARDS A MORE UNIVERSAL UNDERSTANDING OF CONTENT MARKETING: THE CONTRIBUTION OF ACADEMIC RESEARCH (2017)TOWARDS A MORE UNIVERSAL UNDE…High-tech entrepreneurial content marketing for business model innovation (2017)High-tech entrepreneurial con…Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)Business Models, Business Strategy and Innovation (2009)Applying the framework to identify customer value: A case of sustainable product in agriculture (2020)The National Basketball Association’s (NBA) Digital Transformation: An Explanatory Case Study (2023)Qualitative Data Analysis: An Expanded Sourcebook (1994)Three Approaches to Qualitative Content Analysis (2005)How to plan and perform a qualitative study using content analysis (2016)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)Universal dimensions of social cognition: warmth and competence (2006)Winning in Emerging Markets: A Road Map for Strategy and Execution (2010)Digital Marketing: Strategy, Implementation and Practice (2012)Social media in marketing: A review and analysis of the existing literature (2017)
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  • 2022Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth115 cited
  • 2017High-tech entrepreneurial content marketing for business model innovation36 cited
  • 2024From Traditional to Digital: Exploring the Online Marketing Transformation of Culinary Micro, Small, and Medium Enterprises (MSMEs) in Karawang Indonesia10 cited
  • 2017TOWARDS A MORE UNIVERSAL UNDERSTANDING OF CONTENT MARKETING: THE CONTRIBUTION OF ACADEMIC RESEARCH7 cited

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