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authors of The Consumer Guide have conducted a survey of every UK supermarket chain and some 300 manufacturers of food and non-food items. They make assessments of brand-name and own-brand goods, directing readers to areas where their consumer power can have most effect. John Elkington runs an independent consultancy whose clients have included BP, Design Council, Glaxo, Nature Conservancy Council and United Nations Environment Programme. He also sits on advisory panels at Central Electricity Generating Board, Merlin Ecology Fund and Nature Conservancy Council. Having written numerous books and reports, he is also co-author, with Tom Burke, of The Capitalists and, with Tom Burke and Julia Hailes, Green Pages: Business of Saving World. Julia Hailes has worked in advertising and TV production. Having travelled extensively in Americas, she joined Earthlife Foundation in 1986 and then in 1987 helped to set up Sustainability, the green growth company, with John Elkington and Tom Burke.
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