Mastering Public Relations

Anthony Davis

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Public Relations and Crisis Communication Marketing and Advertising Strategies Media Studies and Communication

Abstract

Preface Introduction The Purpose of Public Relations Within the Organisation Outside the Organisation Communication Research, Planning and Evaluation The Customers Within Marketing Public Affairs Community Relations The Media Global Public Relations The Occupation of Public Relations Futures Bibliography Index

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2013DR4 communication in the South African context: A conceptual paper 2014Political Public Relations: origins, challenges and applications

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