Researching the Public Opinion Environment: Theories and Methods

Abstract

PART ONE: THEORY AND SYSTEMS Role of Public Opinion in Democratic Societies Establishing Intelligence Systems to Capture Public Opinion PART TWO: MONITORING AND ANALYZING THE MEDIA Monitoring the Media Asking Questions Content Analysis Techniques PART THREE: RESEARCH METHODOLOGIES Survey Design and Sampling Survey Development Survey Administration Focus Groups, Delphi Techniques, Stakeholder Assemblies and Q Methodology PART FOUR: THEORIES ON IMPACT OF THE MEDIA Academic Debate over Media Effects The Effects Continuum

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