Sex in Consumer Culture

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Media, Gender, and Advertising Gender and Feminist Studies Gender, Feminism, and Media

Abstract

Contents: Foreword. Preface. T. Reichert, J. Lambiase, Peddling Desire: Sex and the Marketing of Media and Consumer Goods. Part I: Sexualizing Media. M.B. Oliver, S. Kalyanaraman, Using Sex to Sell Movies: A Content Analysis of Movie Trailers. J. Andsager, Seduction, Shock, and Sales: Research and Functions of Sex in Music Video. S.L. Smith, E. Moyer-Guse, Voluptuous Vixens and Macho Males: A Look at the Portrayal of Gender and Sexuality in Video Games. J. Lambiase, T. Reichert, Sex and the Marketing of Contemporary Consumer Magazines: How Men's Magazines Sexualized Their Covers to Compete With Maxim. J. Skerski, From Sideline to Centerfold: The Sexual Commodification of Female Sportscasters. J.A. Fullerton, A. Kendrick, Selling Spanish-Language Programming: A Comparison of Sex and Gender in Univision and NBC Promotional Announcements. Part II: Sexualizing Products. C.J. Pardun, K.R. Forde, Sexual Content of Television Commercials Watched by Early Adolescents. A. Ramirez, Jr., Sexually Oriented Appeals on the Internet: An Exploratory Analysis of Popular Mainstream Web Sites. J. Chambers, Taste Matters: Bikinis, Twins, and Catfights in Sexually Oriented Beer Advertising. T. Reichert, T. LaCaze, From Polo to Provocateur: (Re)Branding Polo/Ralph Lauren With Sex in Advertising. D. Merskin, Where Are the Clothes? The Pornographic Gaze in Mainstream American Fashion Advertising. J.E. Schroeder, P. McDonagh, The Logic of Pornography in Digital Camera Promotion. Part III: Sexualizing People. J. Lambiase, Erotic Encounters: Female Employees and Promotional Activities. S.J. Gould, The Fetishization of People and Their Objects: Using Lovemaps to View Style From the New York Times Magazine. D.E. Mastro, S.R. Stern, Race and Gender in Advertising: A Look at Sexualized Images in Primetime Commercials. D.S. Grimes, Getting a Bit of the Other: Sexualized Stereotypes of Asian and Black Women in Planned Parenthood Advertising. G. Soldow, Homoeroticism in Advertising: Something for Everyone With Androgyny. L. Lance, Searching for Love and Sex: A Review and Analysis of Mainstream and Explicit Personal Ads.

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