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W T E welcome the opportunity to respond to Jones and Ponemon's (1993) comment on our article A Multidimensional Analysis of Selected Ethical Issues in Accounting. The authors of the comment focus on two issues that will be addressed in the same order as presented by them. The first issue concerns the failure to include in our study the work of Kohlberg and Rest. In response, we will indicate how the multivariate analysis in our approach is theoretically different from the moral development work of Kohlberg and Rest and, further, how it is potentially a more productive means for understanding the ethical decision processes that are related to specific situations in accounting. The second issue involves the high reliability measures that were present in our research. The authors of the comment speculate about factors that might have produced inordinately high coefficient alphas. We explain why these concerns are unfounded and suggest that future researchers using the multivariate approach can expect similarly high results.
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