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Marketing Management: Foundations and Practices
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Marketing Management: Foundations and Practices (1983)Marketing Management: Foundations and Pra…A Framework for Developing an Effective Mission Statement (1970)A Framework for Developing an…Closing statement : Linguistics and poetics (1960)In search of excellence: Lessons from America's best- run companies (1983)In Search of Excellence: Lessons from America's Best-Run Companies. (1983)A Sense of Direction in Public Organizations (1994)Is It Necessary to be Clear? An Examination of Strategic Ambiguity in Family Business Mission Statements (2013)
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  • 1970A Framework for Developing an Effective Mission Statement25 cited

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