The Concept of the Marketing Mix

Neil H. Borden

961 citations0/0 files storedJournal of Advertising Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

Marketing is still an art, and the marketing manager, as head chef, must creatively marshal all his marketing activities to advance the short and Iong term interests of his firm.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 961 citations exist upstream.

Cited by

1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing 1994From Marketing Mix to Relationship Marketing 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface 2006Adopting a service logic for marketing 1994Making Relationship Marketing Operational 2013Destination Marketing Organizations and destination marketing: A narrative analysis of the literature 2008Putting Consumers to Work 1994Quo Vadis, marketing? Toward a relationship marketing paradigm

Imported from OpenAlex (CC0) — nothing here is generated.