We argue for an onomasiological reorientation of cognitive lexical semantics: the existing focus on semasiological phenomena like prototypicality should be supplemented with a focus on lexical selection and the factors governing the same. We show what kind of methodology may be used to effectuate such a shift, and we present a conceptual framework for distinguishing between the relevant phenomena. We further argue that the onomasiological perspective inevitably encompasses pragmatic and sociolinguistic variation: the proper development of cognitive onomasiology implies the elaboration of a full-fledged sociolexicological theory and
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