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The authors investigated 11 case studies to identify common themes and lessons learned on the crucial topic of transportation investment and revenue. In some of these cases agencies were successful in their funding initiatives, in some cases they were not, and in some cases agencies made multiple attempts with mixed results. This document is organized in three chapters and one appendix. Chapter 1, The Essential Guide for Senior Staff, helps you determine whether your agency is ready to ask for additional funding, provides steps you might take to get on the road to success, and identifies potential pitfalls to avoid. Chapter 2, The Tactical Toolkit, gives you examples of winning messages, describes the pros and cons to engaging in outreach, education, and marketing, and describes tools commonly used to engage audiences. Chapter 3, Case Studies: Summarizing Lessons Learned, briefly describes the context and lessons learned from each of the cases researched. Unique factors the authors found are also described. The Appendix includes the full case studies. The case studies include funding initiatives in the following locales: California, Maricopa County (Arizona), Maryland, Minnesota, New Your City, Ohio, Texas, Utah, Virginia, Washington State, and the Federal government.
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