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Positioning strategy in retailing · Study

BookPositioning strategy in retailing

Gary Davies1989

Book1989

Positioning strategy in retailing

Gary Davies · Janice Young Brooks

115 citations·0/0 files stored·Chapman eBooks

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Consumer Retail Behavior Studies Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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1991TARGETING, SEGMENTS AND POSITIONING 1992THE TWO WAYS IN WHICH RETAILERS CAN BE BRANDS 2002Towards a theory of shopping: a holistic framework 1996Atmospherics and retail environments: the case of the “power aisle”1996Supermarkets and suppliers in the United Kingdom: System integration, information and control 2011Wet Markets, Supermarkets and the “Big Middle” for Food Retailing in Developing Countries: Evidence from Thailand 2005Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers 2001Consumer perceptions of grocery retail formats and brands

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Year1989

Typebook

Published1989-01-01

VenueChapman eBooks

Languageen

Citations115

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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openalex_workW405437169

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