A journalist's guide to public opinion polls

Abstract

Foreword by Walter Mears Acknowledgments The Opinion Triangle The Press and Public Opinion: Always Linked A Brief History of Polls The Emergence of Precision Journalism The Polling Environment Today The Poll: Who Did? The Poll: Who Sponsored It? The Poll: Sampling The Poll: The Questions The Poll: Timing Is Everything The Poll: Sampling Error The Poll: Other Sources of Error Pseudo-Polls and SLOPS Reporting Polls: The Basics Reporting Polls: Numbers in Context Reporting Polls: Political Surveys Reporting Polls: Exit Polls and Projections The Future Appendix A: The World's Shortest Course in Statistics Appendix B: Twenty Questions Bibliography Index

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