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Driving shareholder value with customer asset management: Moving beyond customer lifetime value
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Driving shareholder value with customer asset management: Moving beyond customer lifetime value (2015)Driving shareholder value with customer a…An assessment of the scientific merits of action research (2023)An assessment of the scientif…Value Creation and Value Capture: A Multilevel Perspective (2007)Value Creation and Value Capt…Handbook of action research (2006)Handbook of action researchFirm resources and sustained competitive advantage (2004)Firm resources and sustained …Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Systematic combining: an abductive approach to case research (2002)Systematic combining: an abdu…Action research for operations management (2002)Action research for operation…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Qualitative research : theory, method and practice (1997)Qualitative research : theory…The cornerstones of competitive advantage: A resource‐based view (1993)The cornerstones of competiti…Qualitative Methods in Management Research. (1993)Qualitative Methods in Manage…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …A resource‐based view of the firm (1984)A resource‐based view of the …An Assessment of the Scientific Merits of Action Research (1978)An Assessment of the Scientif…CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)CAPITAL ASSET PRICES: A THEOR…PORTFOLIO SELECTION* (1952)PORTFOLIO SELECTION*The fifth discipline, the art and practice of the learning organization (1991)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Using case methods in the study of contemporary business networks (2004)Critical realism in case study research (2009)Research Methods in Business Studies (2020)The Theory of the Growth of the Firm (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)Positioning: The Battle for Your Mind (1981)The Concept of Corporate Strategy (1987)Dynamic capabilities and strategic management (1997)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)The Structure of Scientific Revolutions (1963)Qualitative research and evaluation methods (1980)Handbook of Qualitative Research (1994)Burnout in Organizational Life (2004)A guide for naming research studies in Psychology (2007)Organizational Change and Managerial Sensemaking: Working Through Paradox (2008)Dilemmas in qualitative health research (2000)Discourse Analysis as Theory and Method (2002)Sampling Knowledge: The Hermeneutics of Snowball Sampling in Qualitative Research (2008)The Pricing of Options and Corporate Liabilities (1973)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Common risk factors in the returns on stocks and bonds (1993)Strategic assets and organizational rent (1993)Review : Knowledge Management and Knowledge Management Systems: Conceptual Foundations And Research Issues1,2 (2001)Conditional value-at-risk for general loss distributions (2002)Optimal Versus Naive Diversification: How Inefficient is the 1/ N Portfolio Strategy? (2007)The relationship between corporate social responsibility and shareholder value: an empirical test of the risk management hypothesis (2008)
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References

  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 1984A resource‐based view of the firm25,618 cited
  • 1964CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK*19,431 cited
  • 1952PORTFOLIO SELECTION*13,480 cited
  • 1993The cornerstones of competitive advantage: A resource‐based view10,742 cited
  • 2002Systematic combining: an abductive approach to case research4,931 cited
  • 1997Qualitative research : theory, method and practice4,204 cited
  • 2006Handbook of action research2,381 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1993Qualitative Methods in Management Research.2,306 cited
  • 1978An Assessment of the Scientific Merits of Action Research2,256 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 2023An assessment of the scientific merits of action research1,574 cited
  • 2002Action research for operations management1,531 cited
  • 2007Value Creation and Value Capture: A Multilevel Perspective

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