PR today : the authoritative guide to public relations

Trevor Morris · Simon Goldsworthy

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Public Relations and Crisis Communication Marketing and Advertising Strategies Media Studies and Communication

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"A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios"--

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