Media Transformation: The Transfer of Media Characteristics among Media

Abstract

Why are some kinds of information and qualities possible to transfer from one medium to another type of medium, whereas others resist intermedial transfer? This basic question guides the investigations in Media Transformation of communicative phenomena that are in a way self-evident and yet highly complex and difficult to explain. The book is a methodical study of the material and mental limits and possibilities of transferring information and media characteristics among dissimilar media. Whereas media such as speech, gestures, writing, music, films, and websites are clearly different, they also have common traits that enable systematic comparison. Ellestrom proposes a theoretical model for pinpointing the most vital conceptual entities and stages of intermedial transfers and illustrates how the model can be used in practical analysis.

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