Exploring the Influence Factor of Social Media adoption to SMEs Performance: A Systematic Literature Review

Puri Indah Lestari · Dana Indra Sensuse

4 citations0/0 files storedInternational Conference of Computer and Informatics Engineering (IC2IE)

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Technology Adoption and User Behaviour Digital Marketing and Social Media SMEs Development and Digital Marketing

Abstract

Social media is a public tool that many people can use. Social media also makes it easy for SME actors. The use of social media can affect SME performance. This study uses the Systematic Literature review (SLR) method to produce insight into the current status of empirical research of social media adoption for SME performance and what factors are identified in the relevant studies. This study used the Kitchenham method for the selection of a relevant study. Out of 788 articles from 2016 until 2021, this study selected 20 articles relevant to the research objectives. By analyzing these 20 articles, more research is found in developing countries than in developed countries. In addition, the theories that are widely used in this research area are the Diffusion of Innovation (DOI) theory and the Technology Organization Environment (TOE) framework. The most mentioned factors in the selected paper are relative advantage, compatibility, and top management support.

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1985A technology acceptance model for empirically testing new end-user information systems : theory and results 2015Determinant Factors of E-commerce Adoption by SMEs in Developing Country: Evidence from Indonesia 2020Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India 2017The effect of social media on firm performance 2018Social media for knowledge-sharing: A systematic literature review 2017Understanding the impact of social media usage among organizations 2018Social media adoption and its impact on firm performance: the case of the UAE 2021A mediated model on the adoption of social media and SMEs’ performance in developing countries

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2024Navigating Digital Transformation and Technology Adoption: A Literature Review from Small and Medium-Sized Enterprises in Developing Countries

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