Workbronze2021

Advertising in the Metaverse: Research Agenda

645 citations0/0 files storedJournal of Interactive Advertising

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Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Abstract

Metaverse is a term that has been gaining traction in the tech world since 2020. The term metaverse, a three-dimensional virtual world inhabited by avatars of real people—and coined by Neal Stephen...

Citations in this library

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References

2002Oracles on “Advertising”: Searching for a Definition 2016If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising

Cited by

2022Digital technologies: tensions in privacy and data 2022False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers 2023Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse 2023What is the Metaverse and who seeks to define it? Mapping the site of social construction 2022The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse 2023My doctor is an avatar! The effect of anthropomorphism and emotional receptivity on individuals' intention to use digital-based healthcare services 2022Exploring Research Trends of Emerging Technologies in Health Metaverse: A Bibliometric Analysis 2022Social Cognitive Theory to Assess the Intention to Participate in the Facebook Metaverse by Citizens in Peru during the COVID-19 Pandemic

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