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Marketing strategy design based on information technology in batik small and medium-sized enterprises in Indonesia
16 references·0 citing·54 second hopsampled
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References

  • 2017The effect of social media on firm performance393 cited
  • 2019Strategic renewable energy resources selection for Pakistan: Based on SWOT-Fuzzy AHP approach362 cited
  • 2017Understanding the impact of social media usage among organizations357 cited
  • 2021A mediated model on the adoption of social media and SMEs’ performance in developing countries353 cited
  • 2019Evaluating the strategies for sustainable energy planning in Pakistan: An integrated SWOT-AHP and Fuzzy-TOPSIS approach305 cited
  • 2018Extending the international new venture phenomenon to digital platform providers: A longitudinal case study237 cited
  • 2019Exploring the effects of inter-firm linkages on SMEs' open innovation from an ecosystem perspective: An empirical study of Chinese manufacturing SMEs180 cited
  • 2016Relative Advantage and Competitive Pressure towards Implementation of E-commerce: Overview of Small and Medium Enterprises (SMEs)141 cited
  • 2018Managing knowledge through social media93 cited
  • 2017Evaluating the strategies of compressed natural gas industry using an integrated SWOT and MCDM approach82 cited
  • 2010B2B e‐marketplace: an e‐marketing framework for B2B commerce76 cited
  • 2021Sustainable development goals assessment of Erzurum province with SWOT-AHP analysis65 cited
  • 2021Buyer-supplier matching in online B2B marketplace: An empirical study of small- and medium-sized enterprises (SMEs)49 cited

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  • 2019“It’s a new game out there”: e-commerce in internationalising retail SMEs49 cited
  • 2018Integrated SWOT analysis with multiple preference relations42 cited
  • 2016The Influence of a Retail Firm’s Geographic Scope of Operations on Its International Online Sales31 cited
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