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TV Advertisements: Assessing the Moderating Effect of Children's Pester Power on Parents Purchase Decision
16 references·0 citing·49 second hop
TV Advertisements: Assessing the Moderating Effect of Children's Pester Power on Parents Purchase Decision (2021)TV Advertisements: Assessing the Moderati…Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development (2020)Consumers’ Resistance to Digi…The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective (2019)The Impact of Celebrity Endor…Impact of Media Advertisements on Consumer Behaviour (2019)Impact of Media Advertisement…Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Exploring the credibility of …Understanding consumer intention in online shopping: a respecification and validation of the DeLone and McLean model (2009)Understanding consumer intent…Media and Young Children's Learning (2008)Media and Young Children's Le…Children as Consumers: Advertising and Marketing (2008)Children as Consumers: Advert…Born to buy: The commercialized child and the new consumer culture (2005)Born to buy: The commercializ…The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions (2002)The Dual Credibility Model: T…The development of a child into a consumer (2001)The development of a child in…Measuring the Effects and Effectiveness of Interactive Advertising (2000)Measuring the Effects and Eff…Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…Alternative Ways of Assessing Model Fit (1992)Alternative Ways of Assessing…Advertising: Principles & Practice (1989)Advertising: Principles & Pra…Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1992Alternative Ways of Assessing Model Fit27,192 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 2016Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users1,769 cited
  • 1974Consumer Socialization961 cited
  • 2008Children as Consumers: Advertising and Marketing475 cited
  • 2002The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions467 cited
  • 2020Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development353 cited
  • 2008Media and Young Children's Learning351 cited
  • 2000Measuring the Effects and Effectiveness of Interactive Advertising346 cited
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  • 2019The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective256 cited
  • 1989Advertising: Principles & Practice228 cited
  • 2009Understanding consumer intention in online shopping: a respecification and validation of the DeLone and McLean model194 cited

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2005
Born to buy: The commercialized child and the new consumer culture
172 cited
  • 2019Impact of Media Advertisements on Consumer Behaviour167 cited
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