Work2021

Factors Influencing Purchase Intention of Cloud-based Food Delivery

I Gusti Made Karmawan · Irenea Jessica Dwitahthea Susanto · Anderes Gui · Muhammad Shabir Shaharudin · Yudi Fernando · Ridho Bramulya Ikhsan

5 citations0/0 files storedInternational Conference on Information Technology, Computer, and Electrical Engineering

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

The development of technology makes a lot of changes including in the culinary field. Cloud-based food delivery is increasingly used especially in Indonesia. The objective of this research is to find factor influencing purchase intention. The research model was assessed by using SmartPLS from 209 participants who using cloud based delivery food which collect using google form. Therefore, this research was made to find out if the system quality, information quality, service quality of the application affects the user satisfaction of the cloud based food delivery. Seeing the influence of user satisfaction on perceived net benefit and the influence of perceived net benefit on purchase intention with loyalty programme membership as moderation variable. The result show all the hypotheses supported except system quality not positive impact to user satisfaction. To get more purchase intention, marketplace of cloud-based food delivery need to increase user satisfaction, give more benefit for customer and continuous loyalty programme.

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References

2012The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications 2008Measuring information systems success: models, dimensions, measures, and interrelationships 2010Organizational impact of system quality, information quality, and service quality 2010The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands 2019PEMASARAN DAN KEPUASAN PELANGGAN 2009Business Process Modeling: Perceived Benefits 2018Kualitas Pelayanan dan Kepuasan Nasabah Terhadap Loyalitas Pada Bank BJB 2019Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan Grab Semarang

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