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Over the past decades, the study of charms in different languages has received special attention, creating the need to study them from the point of view of the performativity. The phenomenon of performativity is investigated on the basis of legal vocabulary, in colloquial language, but it has not been sufficiently studied by the example of charms, which represent an action by their nature. The article examines the voice function as one of the criteria for the performativity success. The author of this study carried out a linguistic and comparative analysis of the texts of charms in French, Russian and English and analysed the voice participation in performativity. Several types of charms have been identified in terms of voice: spoken aloud, whispered, chanted and silent. The analysis showed that the voice is necessary for the success of the charming performative, and in written charms the emphasis is on ritual actions, after which the text itself begins to be performative. Charms are considered in the layer of culture and this study makes it possible to identify general trends and national components in the history of the charms development, which will lead to a more complete analysis of charms in a multilingual aspect to identify criteria for the success of their performativity.
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