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Guest editorial
5 references·0 citing·27 second hopsampled
Guest editorial (2021)Guest editorialVirtual reality in social marketing: a process evaluation (2019)Virtual reality in social mar…Systems-thinking social marketing: conceptual extensions and empirical investigations (2016)Systems-thinking social marke…Government-led Macro-social Marketing Programs in Vietnam (2016)Government-led Macro-social M…Social marketing: implications for contemporary marketing practices classification scheme (2008)Social marketing: implication…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Social Marketing: An Approach to Planned Social Change (1971)Service-dominant logic: reactions, reflections and refinements (2006)Contemporary Marketing Practices research program: a review of the first decade (2008)Macro-social Marketing (2015)Systems Social Marketing and Macro-Social Marketing: A Systematic Review (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Social Marketing: An Approach to Planned Social Change (1971)Marketing Social Marketing in the Social Change Marketplace (2002)Social marketing: influencing behaviors for good (2008)Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems? (2019)The structure of sustainability marketing research: a bibliometric review and directions for future research (2022)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods, 2nd ed. (1990)Strategic management a stakeholder approach (2010)A continuum of transformative service exchange: insights for service and social marketers (2019)A Model of Social Media Effects in Public Health Communication Campaigns: Systematic Review (2023)Social Cognitive Theory (2008)Effectiveness of virtual reality-based instruction on students' learning outcomes in K-12 and higher education: A meta-analysis (2013)Gamification for health and wellbeing: A systematic review of the literature (2016)A gamified approach to promoting empathy in children (2020)Prosocial digital games for youth: A systematic review of interventions (2020)Using gamification to overcome innovation process challenges: A literature review and future agenda (2024)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2016Systems-thinking social marketing: conceptual extensions and empirical investigations172 cited
  • 2008Social marketing: implications for contemporary marketing practices classification scheme105 cited
  • 2019Virtual reality in social marketing: a process evaluation59 cited
  • 2016Government-led Macro-social Marketing Programs in Vietnam54 cited

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