Work2021

Investigate Use FinTech Services on Online Transportation using TAM Model

Erick Fernando · Meiyarni · Ridho Bramulya Ikhsan · Hans Daniel · Stievan Kurniadi Halim · Roni Heryatno +4 more

7 citations0/0 files storedInternational Conference on Information Technology, Information Systems and Electrical Engineering (ICITISEE)

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Technology Adoption and User Behaviour FinTech, Crowdfunding, Digital Finance Health, Technology, Consumer Behavior

Abstract

One of the online transportation services in performing service to the user is the payment service. Payment services are provided with cash and Financial Technology (FinTech) payments. FinTech is one of the finance services combined with technology. This study aims to analyze the factors that affect a user to use FinTech services on online transport by using the Technology Acceptance Model (TAM). The analysis was done using Smart PLS 3.0, while the data collection method by conducting surveys was disseminated online using Google Forms with random sampling technic. The data analyzed used 500 data from various regions of Indonesia, especially in areas that already have online transportation. This study resulted in findings that two impact factors drive FinTech online transport usage behavior in Indonesia: users perceive Usefulness, and a second factor, perceived ease of use. These two elements can be used as a reference for FinTech service developers in online transport. The development of these services can increase the number of services used, and companies get a very impact.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 1985A technology acceptance model for empirically testing new end-user information systems : theory and results 2001Extending the TAM for a World-Wide-Web context 2013Business Models and Technological Innovation 2002Investigating healthcare professionals’ decisions to accept telemedicine technology: an empirical test of competing theories

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2024The Role of Brand Image and Trust in the Adoption of FinTech Digital Payment for Online Transportation

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