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effect of brand image and price changes on the purchase decision of cement products in the city of Palembang

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1996This is what happened to the oil price-macroeconomy relationship1,684 cited
2005The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective941 cited
2015Online hotel booking: The effects of brand image, price, trust and value on purchase intentions529 cited
1990Statistical study of foreign exchange rates, empirical evidence of a price change scaling law, and intraday analysis482 cited
2017Customers’ purchase decision-making process in social commerce: A social learning perspective429 cited
2017The effects of social commerce design on consumer purchase decision-making: An empirical study193 cited
2011Nonprofit brand image and typicality influences on charitable giving191 cited
2009Effects of Consumers’ Efforts on Price and Promotion Fairness Perceptions137 cited
2018The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective95 cited
2017Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda”93 cited
2018Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian melalui Kepercayaan Konsumen pada Produk Stuck Original42 cited
2017ANALISIS PENGARUH DESAIN PRODUK, KUALITAS PRODUK, HARGA KOMPETITIF, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pelanggan Nesty Collection Jakarta)31 cited
2018Pengaruh Kualitas Produk, Citra Merek, dan Harga terhadap Keputusan Pembelian Pond’s Flawless White

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