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Wine Storytelling · Study

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ChapterWine Storytelling

Mojca Ramšak2022

Chapter2022

Wine Storytelling

5 citations·0/0 files stored·Contributions to management science

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Wine Industry and Tourism Culinary Culture and Tourism Literature, Culture, and Aesthetics

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References

2010The essential brand persona: storytelling and branding 2010Storytelling 2019E-Storytelling and Wine Tourism Branding: Insights from the “Wine Roads of Northern Greece”

Cited by

2023Wine experience scale: validating the behavior and motivations of Spanish wine tourists 2023What’s in a Name? Communicating Forms of Toponyms at Greek Wine Labels 2025Stereotypes and Success: Examining Growth Barriers in the New Jersey Wine Industry 2025Place, temporality, and wine identity: a visual analysis of winery website imagery in the Okanagan valley wine region

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Details

Year2022

Typechapter

Published2022-01-01

VenueContributions to management science

ISSN-L1431-1941

Languageen

Citations5

Files0 public / 0

ShelfWine Industry and Tourism

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doi10.1007/978-3-030-89224-1_3

openalex_workW4206994579

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