Purpose Today many firms are pushed towards digitalization to ensure business continuity and their survival due to COVID-19. Therefore, this study aims to investigate the emerging knowledge management models in the era of digitalization and disruption. Design/methodology/approach The authors have adopted a semi-structured approach composed of qualitative data collection from 37 business executives from India representing different industry sectors. The authors adopted a three-layer coding process (axial, open and selective) to develop a framework grounded in organizational information processing theory. Findings Scanning the business environment leads to understand the status of current and potential business through intelligence of information, whereas better planning and execution can be achieved through employing and using the information intelligently that fits to the overall and strategic objective of the business. Overall, the business continuity can be obtained by information prosperity across the business by engaging diverse stakeholders. According to the findings, these aspects lead to the effective implementation of digital knowledge to ensure business continuity in uncertain business environment. Practical implications The study offers the insights for managing and executing the knowledge in digital platforms, where they can think of developing a system architecture on the basis of degree of uncertainty and information processing requirements for combining the knowledge. Originality/value The present study is unique, where it offers the meaningful visions to the designers and users of virtual knowledge management systems.
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