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The Effect Of Social Media Marketing On Purchase Decisions With Brand Awareness As An Intervening Variables In Praketa Coffee Shop Purwokerto
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The Effect Of Social Media Marketing On Purchase Decisions With Brand Awareness As An Intervening Variables In Praketa Coffee Shop Purwokerto (2021)The Effect Of Social Media Marketing On P…Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media marketing effort…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Users of the world, unite! The challenges and opportunities of Social Media (2009)Social media in marketing: A review and analysis of the existing literature (2017)Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)
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  • 2016Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior1,432 cited

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