The health belief model: Evaluating governmental public health messages on social media aimed at preventing a COVID-19 epidemic in Kuwait

Rashed Salem Alhaimer

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Communication and COVID-19 Impact Behavioral Health and Interventions Media Influence and Health

Abstract

This study aimed to examine the effect of embracing the Health Belief Model (HBM) in governmental public health messages on social media during the coronavirus disease 2019 pandemic. Adoption of the HBM seeks to improve the level of response of Kuwaiti people towards governmental messages regarding social distancing, staying at home, and self-protection. To fulfil the study’s aim, a quantitative research design was adopted in which data were collected from 746 respondents in Kuwait to examine the effect of perceived susceptibility, severity, benefits, barriers, health motivation, and cues to action, based on each individual’s behaviour. Data were analysed through AMOS 22.0 and the findings showed that governmental messages on social media should consider the above-mentioned aspects in order to positively impact the behaviour of Kuwaiti individuals.

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References

2020The use of the health belief model to assess predictors of intent to receive the COVID-19 vaccine and willingness to pay 2020Knowledge, Attitudes and Practices Towards COVID-19: An Epidemiological Survey in North-Central Nigeria 2012Towards an Effective Health Interventions Design: An Extension of the Health Belief Model 2019Confirmatory Factor Analysis (CFA), Exploratory Structural Equation Modeling (ESEM), and Set-ESEM: Optimal Balance Between Goodness of Fit and Parsimony 2020Assessment of Knowledge, Attitudes, and Perception of Health Care Workers Regarding COVID-19, A Cross-Sectional Study from Egypt 2021The Role of Social Media in the Advent of COVID-19 Pandemic: Crisis Management, Mental Health Challenges and Implications 2021Social media marketing gains importance after Covid-19 1965Crystallizing Public Opinion

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