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The Influence of Hedonistic Motives, Fashion Interest, and Positive Emotions on the Impulsive Buying of Fashion Products with Sales Promotion as Moderating Variables
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The Influence of Hedonistic Motives, Fashion Interest, and Positive Emotions on the Impulsive Buying of Fashion Products with Sales Promotion as Moderating Variables (2021)The Influence of Hedonistic Motives, Fash…The Mediating Role of Visual Appeal in the Influence of Emotional Appeal and FOMO on Impulsive Buying (2025)The Mediating Role of Visual …‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model (2016)Impulse buying: a meta-analytic review (2019)Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms (2022)
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  • 2025The Mediating Role of Visual Appeal in the Influence of Emotional Appeal and FOMO on Impulsive Buying5 cited

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