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Money in a “Safe” place: Money anthropomorphism increases saving behavior · Study

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ArticleMoney in a “Safe” place: Money anthropomorphism increases saving behavior

Lili Wang2022

Article2022

Money in a “Safe” place: Money anthropomorphism increases saving behavior

Lili Wang · Sara Kim · Xinyue Zhou

22 citations·0/0 files stored·International Journal of Research in Marketing

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Financial Literacy, Pension, Retirement Analysis Decision-Making and Behavioral Economics Consumer Behavior in Brand Consumption and Identification

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References

2003A very brief measure of the Big-Five personality domains 2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.1997The media equation: how people treat computers, television, and new media like real people and places 1985Mental Accounting and Consumer Choice 2007On seeing human: A three-factor theory of anthropomorphism.2009Instructional manipulation checks: Detecting satisficing to increase statistical power 2013Utility Analysis and the Consumption Function: An Interpretation of Cross-Section Data 2014The mind in the machine: Anthropomorphism increases trust in an autonomous vehicle

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2022You are being watched! Using anthropomorphism to curb customer misbehavior in access-based consumption

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Year2022

Typearticle

Published2022-02-07

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations22

Files0 public / 0

ShelfFinancial Literacy, Pension, Retirement Analysis

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doi10.1016/j.ijresmar.2022.02.001

openalex_workW4210588232

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