Produktbündelung

Frank Hüber · Anke Kopsch

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Consumer Market Behavior and Pricing Product Development and Customization Consumer Packaging Perceptions and Trends

Abstract

Bei der Gestaltung einer marktfähigen Leistung fassen immer mehr Anbieter ihre Erzeugnisse im Hinblick auf einen möglichen Verwendungszweck zu einem Paket zusammen und verkaufen dieses zu einem Bündelpreis (vgl. v.a. Adams/Yellen 1976, S. 475 ff.; Bauer/Huber/Adam 1999, S. 2; Dichtl/Raffée/Beeskow/Köglmayer 1983, S. 173 ff.; Diller 1993, S. 271 f.; Eppen/Hanson/Martin 1991, S. 7 ff.; Herrmann/Bauer/Huber 1996, S. 164; Janiszewski/Cunha 2004, S. 534ff.; Koschat/Putsis 2002, S. 263; Nieschlag/Dichtl/Hörschgen 1994, S. 400 ff.; Olderog/Skiera 2000, S. 137ff.; Simon 1992, S. 442).

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1979Prospect Theory: An Analysis of Decision under Risk 1960The Problem of Social Cost 2025Advances in Consumer Research 1985Mental Accounting and Consumer Choice 1987Dimensions of Consumer Expertise 1978Conjoint Analysis in Consumer Research: Issues and Outlook 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice 1968The Cost of Transacting

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