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PENGARUH ONLINE CONSUMER REVIEW DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI MARKETPLACE SHOPEE
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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1985From Intentions to Actions: A Theory of Planned Behavior19,049 cited
  • 2010Metode penelitian pendidikan ( pendekatan kuantitatif6,972 cited
  • 1988Attitudes, Personality and Behavior6,824 cited
  • 1996Beyond Accuracy: What Data Quality Means to Data Consumers4,663 cited
  • 1991Personal Computing: Toward a Conceptual Model of Utilization13,814 cited
  • 2003Periklanan Promosi : Aspek Tambahan Komunikasi Pemasaran Terpadu343 cited
  • 2013How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions263 cited
  • 2013Impact of informational factors on online recommendation credibility: The moderating role of source credibility212 cited
  • 1999Metode dan Masalah Penelitian Sosial139 cited
  • 2016PENGARUH E-WOM DAN PERSEPSI NILAI TERHADAP KEPUTUSAN KONSUMEN UNTUK BERBELANJA ONLINE DI LAZADA49 cited

Cited by

  • 2023Pengaruh Online Consumer Review, Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian10 cited

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