Demystifying neuromarketingWeng Marc Lim2018-06-29articleJournal of Business Research257 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Behavior and Marketing InfluenceMarketing and Advertising StrategiesConsumer Market Behavior and PricingAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 257 citations exist upstream.References1950The organization of behavior.2005Oxytocin increases trust in humans2005Neuroeconomics: How Neuroscience Can Inform Economics2010Neuromarketing: the hope and hype of neuroimaging in business2006What is ‘neuromarketing’? A discussion and agenda for future research2002Hyperscanning: Simultaneous fMRI during Linked Social Interactions1986Electromyographic activity over facial muscle regions can differentiate the valence and intensity of affective reactions.2011Neuromarketing: The New Science of Consumer BehaviorCited by2022Customer engagement and social media: Revisiting the past to inform the future2023Social media influencer marketing: foundations, trends, and ways forward2021A systematic literature review on SME financing: Trends and future directions2021How do digital natives perceive and react toward online advertising? Implications for SMEs2022Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour2023Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda2020Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research2018Can neuromarketing add value to the traditional marketing research? An exemplary experiment with functional near-infrared spectroscopy (fNIRS)