The Factors Influencing Millennials' Continuance Intention to Use Subscription Video-on-Demand (SVoD) in Jakarta

Eric Zenas Kurniawan · Grant Denov M. Tobing · Nabil Naratama · Adilla Anggraeni

5 citations0/0 files storedInternational Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS)

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Technology Adoption and User Behaviour Media and Digital Communication Legal Systems and Institutions

Abstract

Developments in information and communication technologies disrupt the traditional media ecosystem. New media has led to the emergence of many digital platforms such as SVoD. SVoD has become very popular nowadays all over the world. Therefore, this paper aims to reveal the determinants of intention to use SVoD based on the technology acceptance model, The design of this study was a quantitative method using non-probability convenience sampling that tested 90 usable respondents that fit the sample criteria for Structural Equation Model (SEM) through smart-PLS. From the result earned from Path Coefficients, we discovered that knowledge, self-efficacy, perceived ease of use, attitude, and compatibility affect the continuance intention to keep using the SVoD. However, in this study, the perceived usefulness variable did not have any impact on the continuance intention to use SVoD.

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2016Continuance intention to use MOOCs: Integrating the technology acceptance model (TAM) and task technology fit (TTF) model 2018Uji Validitas dan Reliabilitas Instrumen Penelitian Kuantitatif 2017Students’ ICT self-efficacy and computer and information literacy: Determinants and relationships 2017Sources of self-efficacy and outcome expectations for career exploration and decision-making: A test of the social cognitive model of career self-management 2018e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use 2017The use of sampling methods in advertising research: a gap between theory and practice 2019Relations among teachers’ self-efficacy beliefs, engagement, and work satisfaction: A social cognitive view 2017Netflix, Amazon, and branded television content in subscription video on-demand portals

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